Our Story
“Why do we do what we do when we do what we do hangin out late wit no curfew.”
— 2Scoops of The Dove Shack
11/03/18 San Diego, CA
PURE /pyo͝or/ (adjective)
“free from anything of a different, inferior, or contaminating kind.”
— Some Dictionary
To the ones whom are often overlooked in the world and to the underdogs moving in the shadows that are still able to keep it 100 -we do it for you.
We are a testament of passion and persistence. We are who we are without any reservations. We are PURE.
Welcome to our world.
REAL SPILL
“PURE” was established in 2007 and hit the ground runnin’ the streets of Sacramento. Promotion and networking behemoths lead to PURE being a staple in the nightlife, promotions, photography, and digital media segment. Our lifetime infatuation with our 4-wheeled counterparts then led us to culminate a branch tailored for modified automobiles. In 2012 we added “PURE VIP” to represent our passion and homage for building VIP-styled autos. PURE VIP has since grown from Northern California to Southern California, Hawaii, Japan, Texas, and Colorado. A worldwide pandemic hit in 2020 and who knew it would force us to realize that nature is a thing. “PURE 4x4” was born that same year and has already taken Northern and Southern California, Las Vegas, and Hawaii by storm.
Through the years, PURE, has proven to be a surreal vessel for us to reach new heights, to meet people from all walks of life, and to continue to aspire to inspire.
Where will we be next? Canada? Abu Dhabi? Who knows. Life is a movie and we only wish you can join in or sit back and enjoy the show.